A Clean Break:
“Everything was done from [Emma’s] heart and basically it was about healing the beauty industry,” says celebrity makeup artist and RMS Beauty founder Rose-Marie Swift. “She’s healing the beauty industry by finally speaking up and not wanting a huge paycheck attached, which is amazing.”
If you’re wondering why more stars haven’t been banging the drum for clean beauty, for one, as Swift mentioned, the movement is up against another, more powerful type of green: Money.
“A lot of celebrities are hoping they will get an Estée Lauder contract or get signed to Revlon. This is where all the big huge corporations have everybody by the balls—when it comes to being able to pay celebrities or to pay makeup artists. $3,000 to $5,000 a day to do a post—I’m self-financed, I can’t do that,” explains Rose.